Our client—one of a family of companies who are
devoted to building, selling, managing and supporting
high-quality real estate communities in multiple locations
-- had a need for a Marketing Recruitment effort for
a qualified and successful PR/ Marketing Manager with
excellent time management and the ability to multitask.
This person needed to have a proven ability to manage
a team of 4, have experience working with multiple departments
and have 6-10 years of progressive marketing experience.
Challenge:
This project was an attractive opportunity but located
in a remote location. Anytime relocation is part of
the hiring process it adds additional challenges. Prior
to having Reaction Search International take over the
search, our client had exhausted their efforts with
local ads for the opening. Their request was that Reaction
Search International locate, source, attract, and present
qualified candidates in a timely manor that would allow
them to hire and get settled before their next big
marketing campaign for a new community that was going
to be opening in 12 weeks. This meant that we had to
have the candidate started in about 8 weeks.
Action:
With an in-depth analysis of our client’s needs,
and a lengthy discussion regarding the client’s
culture, and vision for this person’s contributions,
our Executive Recruiting Team worked to ascertain the
critical competencies of the position and personality
traits of hiring managers and partners to build an accurate
and detailed profile of the ideal candidate.
RSI utilized its unique search process to locate, contact,
assess and submit some of the finest talent in the local
marketplace and abroad. This process generated ample
candidates with the select criteria who were able to
relocate to the remote location.
Result:
Reaction Search International successfully found several
candidates that our client was interested in hiring.
The individual who ended up receiving an offer and
was hired ended up only being 35 miles away (so there
was no relocation) and had the experience, knowledge
and relationships with some of the exact people they
were going to be working with for our client. This
Marketing professional was not only considered a “local
candidate” (saving our client relocation cost)
but already had the core values and competencies to
be a long-term asset to our client’s culture
and continued growth in the marketplaces they serve.
This mutually-beneficial relationship helped facilitate
the growing collaboration, trust, and understanding
between RSI and our client. This result has been, and
will remain the cornerstone of our successful partnership.
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