Pharmaceutical sales reps are spending more than 13
hours weekly on internal communications, causing sales
executives to take notice and search for more efficient
methods.
On average, pharmaceutical sales reps spend 13.7 hours
managing e-mail, checking voicemail and talking on a
cell phone, according to the research and consulting
firm Best Practices, LLC.
About 32 percent (or 4.4 hours) is unnecessary communication,
the survey states.
If properly used, e-mail and voicemail can quickly disseminate
educational, tactical, and motivational information,
according to Best Practices. However, when district managers
and sales reps find their e-mail and voicemail boxes
filled with poorly prioritized or unnecessary communication,
personal productivity, and work-life balance suffer.
The research findings from this study highlight the
significant costs of poor communication across a direct
sales force as well as the best practices that sales
communications functions, district managers, sales reps,
and IT managers can use to help prevent unnecessary internal
communication.
Key topics of the survey explored:
Total time spent on internal communication
Percentage
of time spent that is “unnecessary”
Costs of unnecessary communication
Most effective
communication methods
Best practices for managing
regional and headquarters-to-field communications
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