Executive Search Firm News - Internet Protocol Television

Internet TV Burgeoning Market

Internet Protocol Television is a “potentially multi-billion dollar industry in the very near term”, according to report from the New Millennium Research Council.

The growth will come not from the popularity of YouTube.com, which features amateur videos, or the free downloads of the hit series “Lost”, but from demand for more customized programming from professional organizations of allied individuals including senior citizens, hobbyists and trade association members, the report predicts.

Internet Protocol Television is an all-encompassing term that covers many different forms of video programming and services. Because the underlying technologies are Internet-based, IPTV can be transmitted over broadband networks and accessed by consumers through a number of different devices.

IPTV allows consumers to customize their video programming experience, and empowers organizations of all types to directly and inexpensively access new and/or targeted audiences, according to “The State of IPTV 2006: The Advent of Personalized Programming.”

“With the expansion of broadband access and the growth of computing and video production equipment, industry analysts believe IPTV is realizing its potential as a viable programming platform that can compete with cable, satellite and other traditional video mediums ... IPTV is also seen by providers and industry watchers as a gateway for new content providers,” according to the report.

Key report findings include:

• Growth is expected at 32 percent annually for the 5 years, according to Insight Research Corporation
• Digital convergences of services and products could generate $55 billion for IPTV through 2010
• IPTV subscribers is predicted to reach 36.8 million in 2009
• 24 percent of American Internet users watch online video at least once each week

The report is available at www.thenmrc.org

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