Executive Search Firm News - Google and Viacom Test Online Video Model

Google and Viacom's MTV Networks to Test New Online Video Distribution Model

MTVN Hit Programs Also Available Now for Download-To-Own on Google Video

NEW YORK, and MOUNTAIN VIEW, Calif., Aug. 7 /PRNewswire/ -- Google Inc. (NASDAQ:GOOG) and MTV Networks, a unit of Viacom (NYSE:VIA) (NYSE:VIA.B) , are collaborating to test an innovative video distribution model that will serve consumers, web publishers and advertisers. Google will distribute ad-supported content from MTV Networks to targeted website publishers, allowing publishers to showcase clips from premium programming like Nickelodeon's SpongeBob SquarePants and MTV's Laguna Beach to enhance the content on their websites. As the first-of-its-kind offering from both companies, this new model will provide users with new ways to experience content and create targeted marketing vehicles for advertisers. It will also serve to promote programming that is available via cable, satellite and other distribution platforms carrying MTVN's on-air channels. The companies expect to be testing the model later this month.

This venture marks the first time integrated video programming and advertising will be made available directly to Google's extensive AdSense network, which delivers targeted text and image ads to its network of websites and blogs. This also represents the first time clips from MTV Networks' kids and family, music and entertainment programming will be available to consumers widely across the Web on an ad-supported basis on sites outside MTVN's proprietary sites.

"Collaborating with Google gives us a terrific opportunity to take our content and distribute it even more widely on the web in a seamless and targeted way," said Tom Freston, President and CEO, Viacom. "This deal fits in perfectly with our strategy to deliver the best content to our audiences -- wherever they are. We're very happy to be working with Google, a true innovator in content distribution."

"We're excited to work with MTV Networks on new ways of distributing its content to consumers via the Internet and on Google Video," said Eric Schmidt, Google's CEO. "With the combination of our video technology, and extensive advertiser and publisher network, Google is in a leading position to help content owners, web publishers and advertisers generate interest and increase revenue opportunities."

MTVN programming that initially will be distributed via Google Video and targeted publishers includes clips from:

MTV's "Laguna Beach: The Real OC" - video clips detailing major plotlines from the hit show's third season, which premieres on television August 14.

MTV Video Music Awards - promotional clips from this year's VMAs, airing Aug. 31, memorable highlights from past VMAs, and exclusive clips from the upcoming "Scandalicious Show" previewing this year's VMAs. Nickelodeon's "SpongeBob SquarePants" - Your Brain on SpongeBob, taken from the hugely popular animated series.

"We are content people who make great creative product for all platforms," said Judy McGrath, Chairman and CEO, MTV Networks. "Our brands are great navigation tools for our audiences, and this deal with Google will enable us to follow and lead them to new places."

"We welcome the opportunity to work with great content providers like MTV Networks to explore additional forms of distribution for online video," said David Eun, Google's vice president of content partnerships. "MTV Networks offers a perfect blend of content that is interesting, exciting and relevant to web publishers, advertisers and users alike. We look forward to the results of this relationship, and the impact it will have on these audiences."

MTVN Hit Programs Also Available Now for Download-To-Own on Google Video:

This new distribution model is just one of two significant relationships announced today between Google and MTV Networks. The companies also announced that MTV Networks' hit programs will now be available for download through Google Video, for $1.99 per episode. With more content from across MTVN's entire hit portfolio to be added, the initial offering includes full-length episodes from:

Comedy Central:

"Chappelle's Show": Comedian Dave Chappelle's series that provides a comedic and sometimes defiant look at American culture; "South Park," celebrating its 10th hit season, features the animated misadventures of four eight-year-old boys whose everyday lives regularly intersect with world events.

Executive Search Firm News Articles
Recent RSI News Center Articles :: News Center Articles Home :: :: Career Corner Article Series :: 10 Tips for Managing Stress | Body Language Says It All | Career Change | Career Search Expense Deductions | Climbing The Corporate Ladder | Customer Face Time Equals Higher Sales | Deferred Compensation Pay Regulations | Essential Career Skills | Essential Personal Skills | Essential Skills For Executives | Executive Level Jobs Expected to be in the Green in 2010 | Falling Behind in the Race for Talent | First-time Manager | First Impressions | Great Impression in 60 Seconds | How a Career Coach Can Help in Today’s Economy | Handling A Layoff | High Paying Jobs for 2009/2010 | How to Ask for a Raise | How to Find Your Career Calling | How to keep your job during the recession | How to Love Your Job | Importance of Cover Letters | Job Boards | Leadership & Management | Make Yourself Relevant | Make Way for Generation Y | Making Career Resolutions | Making Speeches Can Help Your Career | Maximize Your Potential | Networking In Cyberspace | Networking Strategies For "Reserved" Executives | Opportunity Cost of Relocation | Stay Or Leave? | Summer Career Strategies | Surviving the Interview Process | Personality Key to Career Success | Rehiring Retirees | Reinventing Your Career | Resume Tips to Keep You Competitive | Technology Transforming Branding || The Career Mother | The CEO Confidence Index | Timing Your Career Move :: Management Matters Article Series :: 1 In 4 Executives Flounder In Management | 10 Tips To Create Stronger Teams | Aiming for Success | Avoid Meeting Overload | Avoiding Age Discrimination While Hiring | Avoiding Hiring Mistakes | Business Is Personal | Climbing the Management Ladder | Conducting an Effective Employee Interview | Creating a learning environment in the office | Dealing with Conflicts in the Workplace | Dealing with Discrimination | Delegating Tasks Is Essential | Effective Management Tools | Employee Critiques | Employee Morale Dictates Profits | Employee Turnover | Global Skill Sets | How to Build Company Morale | How to Make Effective Decisions | How to Manage a Project | Inspiration Equals Success | Interview Questions To Avoid | Keeping your employees engaged | Layoffs: Are you discriminating? | Leadership Styles | Managing Long Term Growth | Managing The Meeting | Minimize Wasted Time | New Management Checklist | Redefining Compensation | Reducing Workers Compensation Costs | Sales Executive Must Knows | Staying On Top of Your Game | Strategic Planning Requires Planning | Talent Management | Teach Ethics from The Top Down | The Age of Social Media | The Value of On-Boarding | Tips on How to Effectively Lead a Multigenerational Workforce | To Layoff, or not to Layoff? | Training: How to make it stick... | Training Sales Force In Business Etiquette | Whose Needs Matter More :: Industry Analysis Article Series :: 401k for Generation Y 1 In 5 Workers Job Hunting 2006 Job Trends Accounting Finance Careers Agricultural Loans Strong Financial Sector Attorney Client Privilege Automation Key To Pharmaceutical Growth Banker Association Warns Of Farm Credit System Biodiesel Demands Fuel Growth in Food Markets Biofuels Use Touted to United Nations Biotech Investment Boosted Biotech Pharmaceuticals Expanding Biotech Supports FDA On Cloning Biotechnology Executives Break Oil Dependency Biotechnology Fuel Costs Build Solid Relationships With Doctors Business Lunch Etiquette Call Revenues Continue To Fall Cancer Clinical Trials Awareness Carbon Emissions Tightened Carpal Tunnel May Be Genetic Condition Chamber of Commerce & Interpol Combat Counterfeiting Chamber: Tighten Aviation Control System Commercial Real Estate Market Growth Compliance Growing Concern Construction Industry Growth Continues Construction Materials Hit By High Inflation Constructions Starts Continue Slide Consumer Debt On The Rise Cooking Utensils & Cleaning Products See Increase in Consumer Spending CPG Remains Strong Despite Gas Prices Customer Centric Marketing Customer Retailer Relationship Customer Satisfaction Linked To Customer Loyalty Programs Develop Strong Marketing Strategies Disasters Hit Insurance Industry Doctors Bring Millions To Health Centers E-Learning Education Witnesses Growth Employer Health Care Employer Initiative Aimed At Fighting Diabetes Family Leave Act Remains Complicated Issue Financial Firms Spread Food and Beverage Industry Support Limits on Junk Food Sales in Schools Food Firms Expect Food Retailing Changes Food Industry Changes Food Makers Look to Protect Profits Food Products Industry Sees Growth In Boston Food Products Trends Food Safety Action Plan Unveiled Gas Prices Don't Slow Spending GE Introduces Smart Appliances Looks to Save Consumers Money Global Executive Call GM Gives Taxpayers a False Sense of Hope Google and Viacom Test Online Video Model Grocery Manufacturers Call For Tighter Controls Grocery Retail Sales Growth Not Keeping Pace With Inflation Grocery Sales Won't Pace With Inflation Healthcare Industry Stays Healthy Health Care Contractors Meeting Demands Health Care Cost Concerns Health Care Mandates Health Care Outlays Health Savings Accounts Higher Salaries 2006 Homebuilding Slowdown Human Resources Homebuilding Slowdown   Incorporating the Triple Bottom Line Industrial Biotech Wave Information Technology Industry Survey Insurance Industry Concerns International Telecommunications Study Results Internet Protocol Television Investment Portfolios Pay Off IT Executive Compensation Upswing IT Professionals Explore Late Credit Card Payments Continue Fall Law Department Spending Legal Executive Demand Legal Technology Marketing Executive Salaries Jump Mature Market Wields Spending Power Marketing PR Maximize Company Visibility Medical Device Executive Demand Medical Record Access Growing Consumer Issue Medicare Payment Cut Concerns Mexican Truckers On U.S. Roads Questioned Networking on the Net New Era Telecommunications New Retail Model: Give To Charity Number of Home Based Businesses on the Rise Patients Health Literacy Low Personalized Medicine Pharmaceutical Sales Practices Inefficient Physician Performance Measures President's Insurance Agenda Impact Real Estate 2006 Real Estate Industry Technology Real Estate Market Ready For Investors Realtors Applaud FHA Reform Rebuilding the Construction Industry Retail Industry Growth Retailers Into 2006 Retirees Planning To Purchase New Homes Retirement Pension Reform Sales Executive Roles Sandwiches Billion-Dollar Business SBA to Offer Financing to Automobile, RV Dealerships Small Business Association: Review, Reform Regulations Small Business Big Player Small Business Lucrative For Financial Institutions Social Media Stock Market Investment Strategies Successful Skill Sets Sustainability: Don’t just think it, do it. Tax Reform Tops Business Priorities Technology Brings Hope to the Recession Technology Integration Critical To Banking Industry Technology Trends Telecommunications Reaching Home The Motorist Choice Awards Top 10 Medical Innovations For 2007 U.S. Broadband Use Soars U.S. Chamber Rebuilds America U.S. Firms Losing Ground Leading Innovation U.S. Hotel Transactions Hot Market Vaccine Market Booming Wal-Mart Reigns King of Retailers Wal-Mart Still Reigning through the Storm? Weigh Options on Home Equity Loans Workers Critical Of Wage Disparity Workplace Health Plans Help Productivity