Taking advantage of industry trends over the next few
years, a leading financial services research organization
predicts that firms will broaden their product offerings
to meet the future needs to the industry.
This will in turn mean increased opportunities for financial
executives in a broad range of fields.
“Banks and investment houses have recently hired
legions of pros to call on (individual investors, money
center banks and large investment firms) in an attempt
to provide all of their financial needs in exchange for
lucrative fees,” according to Plunkett Research’s
Financial Services Industry Almanac.
“Technology, cost control, consolidation and an
increased consumer interest in accessing financial accounts
online will drive the financial sector over the next
several years. The result will be bigger firms controlling
bigger chunks of global market share, driving productivity
at every chance,” according to the study.
“In an ever-increasing effort to expand market
share, major banks and financial firms are diversifying
to offer as many financial services as possible, thereby
amassing more revenue from existing clients and new clients
alike,” states Plunkett.
A case in point, according to the study, is Merrill
Lynch. Faced with growing competition in the brokerage
and investment banking markets, Merrill Lynch has diversified
its offerings to include mutual funds, asset management,
financial planning, insurance, annuities, trust services,
cash management accounts and mortgages.
As a result of the increased growth in the financial
industry sector, two of the most competitive services
are financial planning and private banking, Plunkett
Research predicts.
“Individual investors, disillusioned by the market
crash of the early 2000s and suddenly much less confident
in their own investment prowess, have been eager to get
professional help. At the same time, money center banks
and large investment firms have targeted wealthy individuals
with increased intensity in hopes of creating private
banking relationships.” according to the study.
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