Issue #31
Date: July 1, 2010

This Month in the RSI Newsletter:
» The Importance of an Innovative Business Model

The Importance of an Innovative Business Model

In this day and age companies are looking for any way to have a competitive advantage over the competition. One of the best ways to achieve this competitive advantage is to have a clearly defined business model. The term business model is actually a very ambiguous concept to most people. What actually makes up a company’s business model? According to Mark W. Johnson, chairman and co-founder of Innosight, an innovative consulting and investing company, a business model is defined in three ways:

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RSI Executive Search Firm Company Newsletters
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The RSI Executive Search Firm News Center Articles area helps keep you apprised of developments, news and events in your Industry. The RSI Articles area also features "Career Corner," a series focused on Candidate / Job Seeker topics, and "Management Matters," an article series focused on Employer / Management issues.

Industry Analysis:
Then New Age of Subliminal Marketing
July 1st, 2010

Most savvy viewers are aware of the fact that companies will use television shows and movies to try and market products to the public. This form of marketing known as product placement, for example Denzel Washington’s use of the iPod in the movie The Book of Eli, has been around for decades. Now there is a new form of marketing that is taking shape in the entertainment industry and it is called behavioral placement. The idea behind behavioral placement is that if audiences watch an act enough times it will slowly shape and mold their views.

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Career Corner:
The Job Market of the Future
July 1st, 2010

The job market is an ever changing entity that requires both employees and employers to adjust in order to build success. As we all know the economy took a turn for the worse in 2008 leaving behind a trail of false hopes and debt, but many people believe that our troubles may be coming to a quick end. Jobs are slowly coming back, but things will not be the same as they once were.

Read more at Career Corner »

Management Matters:
The Importance of Having a Demotion Policy
July 1st, 2010

When people hear the word “demotion” there usually is a negative connotation that goes along with it. Despite what many people may think, a demotion is not always a bad thing for several reasons. Demoting an employee can be used when an employee has been promoted too quickly and they do not have the skill set to perform their new tasks, as an alternative to a layoff, and it can also be used as a form of disciplinary action.

Read more at Management Matters »